2.Explain H-D’s competitive advantage in Global Markets 3.Determine and explain entry strategies for global expansion 4.Recommend an Internet
this a business policy and strategic solution course. The assignment is to write a strategic plan for Harley Davidson
Thanks for contacting the Online Library. To find information to use for a strategic plan for Harley Davidson, I would recommend starting in Hoover's Academic. You can find Hoover's Academic listed alphabetically under Find Articles and More. You can search for Harley Davidson to pull up a record on the company. You may also want to search Hoover's for Motorcycle Manufacturing, to get an industry overview. This will give you a better idea of the industry growth, challenges, etc.
I would also recommend searching the following databases:
- ABI/INFORM Complete
- Business Source Complete
You can find both of these listed alphabetically under Find Articles and More. I would recommend using the advanced search. For search terms, i would recommend:
- "Harley Davidson" AND global market*
- "Harley Davidson" AND entry strateg*
- "Harley Davidson" AND expansion
Be sure you enter the search terms as I have listed them above. The quotation marks will bring back the exact phrases and the * will bring back strategy, strategies, etc. You may want to check the box for full text to only bring back records with the full text article attached. If you need scholarly or peer-reviewed articles, be sure you check the box for peer-reviewed. Please let us know if you have any other questions!