Where can I find research on marketing to consumers and business-to-business?
You can locate full text and peer reviewed articles on marketing in databases like:
- ABI/INFORM Complete
- Business Source Elite
To start, after launching the Online Library, click on FIND NOW under Find Articles. The Find Articles & More page is an alphabetical list of the databases. Click on the database title to start searching. For the ProQuest databases, you may find the Advanced Search option to be the most useful. You will find the options to limit to full text, peer reviewed, and more on the Advanced Search screen.
Some keywords and phrases for this subject area are:
- "marketing tactics" AND consumers
- marketing ANS customers
- "business to business marketing"
- ethics AND marketing
- "business ethics" AND marketing