Q. Is the role of marketing research in business and society becoming too invasive? Where should the privacy line be drawn?


To find articles on this topic, you may want to look at the following databases in the Online Library:

  • ABI/INFORM Complete
  • EBSCO Business Search Elite

You can find these databases under "Find Articles" or "Browse by Field" under "Business"

Next, use the "Advanced Search" option and search using keywords such as: "marketing" (or "marketing research") "ethics" and "privacy."

The following are some of the articles found in ABI/INFORM using the keywords suggested above:

  • Ashworth, L., & Free, C. (2006). Marketing dataveillance and digital privacy: Using theories of justice to understand consumers' online privacy concerns. Journal of Business Ethics, 67(2), 107-107-123.
  • Murphy, E. R., Illes, J., & Reiner, P. B. (2008). Neuroethics of neuromarketing. Journal of Consumer Behaviour, 7(4), 293.
  • Wilson, R. M., Gaines, J., & Hill, R. P. (2008). Neuromarketing and consumer free will. The Journal of Consumer Affairs, 42(3), 389-389-410. 

For better search results, try our ProQuest Top 5 Search Tips.

Using the same keywords, the following articles were found in EBSCO Business Source Elite:

  • Smith, H. (2001). Information Privacy and Marketing: What the U.S. should (and shouldn't) learn from Europe. California Management Review, 43(2), 8-33.

  • Phillips, A. (2010). Researchers, snoopers and spies -- the legal and ethical challenges facing observational research. International Journal of Market Research, 52(2), 275-278.

  • Mayer, C. S., & White Jr., C. H. (1969). The Law of Privacy and Marketing Research. Journal of Marketing, 33(2), 1-4.

  • Last Updated Jul 26, 2017
  • Views 183
  • Answered By Fay Kallista

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