Looking for information on the competitive forces affecting the movie rental industry.
I have tried advanced and database specific searches. I have searched movie rental industry and I have searched competitive forces AND movie rental industry
Answer
Databases in the Online Library to use for finding research on companies and industries are:
- Business Source Elite
- ABI/INFORM Complete
- Hoover's Company Records
- Snapshots
To access the databases, go to FIND NOW under Find Articles. On the Find Articles & More page, scroll through the alphabetical list to access each database.
Using Business Source Elite or ABI/INFORM, you may want to explore different search terms like:
- video rental services
- movie rental services
- movie rental industry
- video on demand
You can combine other terms like "competition" or "competitive forces." In Business Source Elite, you can also access Company Profiles at the top of the page. You can search for companies like Blockbuster or Netflix, for example. These reports provide information on the company including SWOT analysis (strengths, weaknesses, opportunities, and threats).