I need to look up BusinessWeek's recent top global brands.

Answer

You can locate the publication Businessweek in the Online Library by going to Find Articles on the library homepage. On the Find Articles & More page, go to A-Z Online Journal Titles and search for Businessweek in the title box and click Go (Businessweek is one word).

You will see several listings for Businessweek in the results in the EBSCOHost Business Source Elite database. I recommend clicking on the first listing because the latest 100 Brands is 2009. A new window will open and you should expand this.

Then you will use the "Search within this publication" link on the right hand side.

Then you can search using the phrase "best global brands".

This link was also provided in the class for this assignment:

http://www.businessweek.com/interactive_reports/best_global_brands_2009.html

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  • Last Updated Jul 26, 2017
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