What is the relationship between television adds and the shopping choices of young adults (ages 18-25)? There is a positive relationship between

What is the relationship between television adds and the shopping choices of young adults (ages 18-25)? There is a positive relationship between television adds and the shopping choices of young adults (ages 18-25).

Answer

From the Online Library homepage, click on "Find Articles".

Scroll down the list of databases and Select ProQuest Central. Look for and Click on "Advanced Search". 

You'll see several search bars. Suggested search would be:

In top bar type "Young adults" 

In the second bar (starts with AND) type "Advertising campaign" then the on same line (after OR) type ""Television advertising campaign". Please note the use of quotation marks. This tells the search engine to look for the phrase as opposed to the individual words.

In the third bar (starts with AND) type Choices.

Check off Full Text.

If required you can also check off Peer Reviewed. Please contact us with any additional questions.

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  • Last Updated Jul 26, 2017
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