Q. Provide examples of specific actions Harley-Davidson's managers could take to reduce expenses or share activities through horizontal

Provide examples of specific actions Harley-Davidson's managers could take to reduce expenses or share activities through horizontal relationships across brands.
this is a discussion question for Business Policy & Strategy class

Answer

Hi Kathy-

Thank you for contacting the Online Library. Are you looking for articles? Do they need to about HD specifically? If not, I suggest trying to find articles that discuss what steps other companies have taken to reduce costs or cross-brand themselves.

I recommend searching either (or both) ProQuest Central or All EBSCO databases. You can find these by clicking on the "find articles & more" tab on the Online Library home page. Both are comprehenive, multi-disciplinary databases that cover many subjects, including business. Use the advanced search option and be sure to click on the full text box and peer-reviewed box if you need scholarly articles.

You could try these search terms; I have put synonyms in parentheses.

"reduce expenses" AND companies

"reduc* expenses" AND companies (The * is a wild card that retrieves various forms of the word reduce)

(synonyms: costs, cut)

As for your second search, I didn't find anything with the phrase "horizontal relationships." You could try cross-branding, marketing between brands or collaboration with brands.

Please let us know if you need additional assistance.

Regards,

Kristin M. Kozusko, MLIS

 

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  • Last Updated Jul 26, 2017
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